Lidl Spain’s turnover reached €2.5 billion in 2013, up 4% year-on-year, on the back of its push for fresh products, the expansion of product range and higher presence of local products, reported Spanish media.
The retailer, which celebrated yesterday its ten year anniversary in Spain, has now over 520 stores visited by more than 3 million clients each week, said Lidl Spain’s CFO, Ferran Figeruas.
Figeruas said Lidl has the potential to reach 800 stores throughout all regions of Spain in the next coming years. Only for 2014, the company plans an investment of €180m that will go largely to the expansion and improvement of stores.
The retailer plans to recruit 400 new employers this year, which will up the staff number to 10,000 workers.
“Lidl is mid-way between the discounter and the traditional grocery shop,” said Javier Suarez, general director of expansion at Lidl Spain.
In recent years, Lidl has been focusing on quality, fresh and local products.
“In 2013 fresh products presence increased by 40%,” purchases general director Miguel Paradela said.
Since 2012, the retailer has pushed for chilled fish in Spain, distributing seafood in pre-packed trays.
The discount retailer increased distribution of seafood in modified atmosphere packaging (MAP) trays, supplying to more than 100 supermarkets largely by La Coruna-based seafood producer Isidro de la Cal.
“Gradually, we are expanding the number of stores offering fresh fish and we expect all our clients can buy fresh fish from all over our 530 stores in Spain,” a Lidl spokesperson told Undercurrent News in February.